Fractional ops & growth partner · New York / Connecticut
Strategy and execution, in one partner. Built around who you are and where you're going.
I spent years in hospitality — opening restaurants across the country, mapping guest experiences down to every touchpoint before a single customer walked through the door. I learned something in that world: if the experience isn't designed, it gets designed by default. And default is usually bad.
When I built my first business, I did it on Instagram before there was a playbook for it. Grew it. Scaled it. Hit seven figures. And felt completely misaligned with everything I'd built. I was the bottleneck. So I went back to learn — technology, UX, accounting, digital marketing, web design, Shopify, product management.
What I really learned: the right tools, built the right way, around the right values, change everything. Not just operationally. Structurally. That's what NICX is.
I integrate into your business to get shit done. I can consult, guide, advise, and execute.
Background
10+ years founder-led businesses · Hospitality GM · CB5 Hospitality Group · Instagram-era brand building before there was a playbook
Certifications
CSPO · Google Digital Marketing · Google Project Management · HubSpot · General Assembly HTML/CSS/JS · Shopify Partner 5+ yrs · Lean Six Sigma · DMAIC
Recognition
Women's Business Development Council — Entrepreneurship Award Recipient
What I build around
Human connection at the center. Technology as a tool, never the point. Accessibility — making what was inaccessible to small businesses within reach. Values alignment before strategy, always.
Location
New York / Connecticut · Working with founder-led businesses across the U.S.
The positioning
You didn't start your business because you love spreadsheets. You started it because you love the work — the craft, the clients, the thing you built. But somewhere along the way, the business started running you instead of the other way around. The yoga instructor who hates her booking system. The chef with a loyal following and zero visibility online. The ceramicist whose studio runs her instead of the other way around. They're all makers who got accidentally promoted to the manager of themselves — with no training, no team, and no one to ask. That's exactly where I started. And it's exactly what I help you get out of.
Every engagement starts with founder clarity — your why, your values, your ideal life, before we touch a single deliverable. Strategy-only is as real an option as full execution. You decide what the business needs right now.
01 / 03
Discovery session from $450
You need clarity, direction, and a real plan — not someone to execute it for you.
02 / 03
3 / 6 / 12 month retainers
Embedded fractional COO. I run the operations, own the execution, and hold everything together while you do the work that only you can do.
03 / 03
Project-based scoping
A defined scope, a specific outcome, a deadline. You have the team. You need someone to own the delivery.
Goals + values alignment
Clarity before anything is built
Brand + website
Identity and web presence, built together
Operations + business systems
The foundation that supports growth
Marketing
Campaigns built on a system that can hold them
Brand Strategy
Positioning · Identity · TOV
Ecommerce
Shopify partner · 5+ years
Operations Design
SOPs · CRM · Automations
AI Integration
Tools · Workflow · Sprints
Digital Marketing
SEO · Email · Social · Analytics
UX / CX Design
Journey mapping · Friction reduction
Sales Systems
Pipeline · Proposals · Funnels
Annual Planning
OKRs · Retreats · Q-by-Q
Experiential events & catering · NYC · 2019 → ongoing
End-to-end ops: P&L ownership, CRM, dashboards, 50+ luxury events annually. Validated TikTok as a revenue channel — revenue followed. Led CPG expansion to a new revenue stream in 3 years. Average event value increased 40% from point of booking. Holiday product launch: +26% AOV, +11% online sales.
Handmade ceramics studio · DTC & wholesale · 2020 → ongoing
Migrated to Shopify. Rebuilt the experience from product-first to education-first. Built Airtable-based production ops. Launched B2B wholesale campaign with a custom ordering app. Artist focused on the work. Business scaled both channels.
Design & build studio · Westchester · 2023
Strategy, UX, naming, brand identity, website, CRM — through a business transition and name change. Repositioned toward fewer, higher-value projects. Built systems that handled sales and delivery without adding headcount.
D2C ecommerce · Consumer packaged goods
UX optimization, email flows, Klaviyo setup, Google Search and SEO overhaul. Bounce rate reduced 10%. Google Search revenue +141%. Klaviyo Email/SMS revenue +273%. Total sales up +22% year over year.
Doing it alone is hard. Building something you care about while managing every system, every tool, every process underneath it — that's not why you started.
I love big ideas and alternative ways of working. So let's throw out the playbook.
You don't need a big budget. You don't need an expensive hire. You don't need another person to manage another tool to manage another process to manage.
You need support. That's where I come in.
Human connection isn't a feature of how I work. It's the reason I do it.
Free · 15 min
Intro call
Not a sales call. A real conversation about where you are and whether this makes sense.
Book intro call →$450 · 2 hours
Discovery Session
This is for people who've already had an intro call and are ready to go deeper. You've submitted your onboarding forms and we're ready to get into it. Two hours, your business problems on the table. After the call, I follow up with a detailed strategy.
Book discovery session →Direct
Email Nicole
For retainer conversations, custom scopes, and anything that doesn't fit a form.
nicole@nicx.co →